Unfold allows you to create engaging social content about your products and services

After you have completed the final touches to your product or service, there might be very little left for promotion. This is something I feel all too well.

This is why I recommend using an app like Unfold to help you.

Unfold brings life to your images, videos and text. It allows you to create social content that you can market to your customers.

Unfold now makes up the squarespace family, and is a great partner for their platform. Squarespace is the one-stop platform to  market your products and services. Unfold allows you to create engaging content for your social media channels, such as Instagram, Snapchat, and Pinterest.

This tutorial will show you how to spice up your Instagram Story marketing with the free Unfold App (read more Unfold Squarespace).

unfold squarespace

To provide better context for the lesson, I created a fictional Poke Bowl restaurant that offers 3 story promotions. Let's have a look at the before and after results I achieved using Instagram and Unfold App. The first story is about a new supplier of edamame beans, while the second showcases a few menu items and the third is a $8 Rainbow Bowl lunchtime deal on Tuesdays.

My audience would be taken to my Squarespace site by clicking the link in the third story promotion. They could then browse the rest of my menu.

Squarespace offers story promotions that link to my Squarespace website

It's great to see it all in action. Let's get into the tutorial.

One Page Love Exclusive Unfold Coupon

OPL30

Yay! Squarespace is offering a 30% discount to One Page Love readers on Unfold Pro (including an iOS 7-day trial). To redeem the coupon, visit the link. Click PRO in the top-right corner of the Unfold app to sign up, log in with Squarespace, and get started creating!

*Coupon only valid for new members to Unfold. The coupon applies to the first Unfold Pro annual payment, but not future recurring payments. It cannot be used to any previous purchases, subscription upgrades or combined with any other offers.

Tutorial Overview:

FAQs:

  1. What do you get with Unfold+, Unfoldfree, and UnfoldPro?

1 – Install the free Unfold app by Squarespace

Go to the Apple App Store, Google Play Store and download the Unfold app. It's not surprising that Unfold has received a rating and over 140k reviews since I created my first story using it.

The Apple App Store offers Unfold

After installation, sign up using your email address to get a free account.

Before we get into the creation process let's have a look at the Unfold home interface.


2 - Write your first story

To get started, click the + icon at the bottom. Next select Create Story to browse pre-designed story templates.

There are many different types of templates, with dozens upon dozens of pre-designed story templates. Clasico and Digital are my favorite templates. Promotion is also a favorite.

The Promotion story template was used for the 3rd story promotion. The template design I chose was the one shown above. It has the price at the top, the media in a beautiful abstract shape and some text below. These are the three ingredients I need for my meal promotion.

3 – Add media and text

After the story template has been loaded, you can start editing each item by simply tapping it. Let's take a look at how the editing interface looks.

Below is an example of the content I have added to the template.

4 - Personalize and Brand

Now, it's time for you to style your content. There are many customization options available for each item in the story template. Double-tap the item that you want to customize, and all options will appear. Below is a list of all 3 customizations that I used:

The integration of your brand colors and assets (e.g. logos) is a wonderful Fold Pro feature. These assets can be set up within the app and are then available in a matter of seconds when you create content.

It is a time-saver to have your brand assets in the app rather than searching through your camera roll or your Dropbox account.

A corner logo will be used to reinforce the branding for our meal story. To begin, I add a sticker. Next, I navigate to the Your Brand Tab and insert my logo.

5 - Increase engagement by adding royalty-free music

Let's add some music to the story meal promotion. Browse the hundreds of curated music tracks that span many moods and genres in the royalty-free Music section. Tap the item to preview it, and click the + icon to add it into your story.

6 - Export your story and share it

Now, we are satisfied with the beautiful story and vibrant music that we have paired with to get our audience excited for the lunchtime deal. Let's share and export it!

How easy was that! Unfold has become a real time-saving asset, and it’s no surprise it’s used by millions of creators around the world.

FAQ: What do you get with Unfold free, Unfold+, and Unfold Pro?

Unfold can be downloaded free from the Apple App Store or Google Play Store. You can use your free account to:

  • You can create content using dozens of gorgeous templates collections
  • Use filters and effects to edit content
  • You can plan and preview your Instagram content
  • Create a bio site for your "link in bio” URL

Unfold+ unlocks the Unfold experience.

  • There are hundreds of social media templates
  • Special fonts, stickers, and tools
  • More effects and filters for videos and photos
  • Plan your Instagram account with unlimited photos

Unfold PRO unlocks everything in the app with a 7-day trial.

  • You can add your own fonts, colors and logos to Brand Kit so you have them available for when you create.
  • Manage your brand assets on app and web with sync
  • Plan your Instagram posts ahead
  • Sharing stories on the internet using a neat link called stori.es
  • All included in Unfold+

This is it! Take 30% off your purchase with the OPL30 coupon

OPL30

Squarespace is offering One Page Love subscribers 30% off Unfold Pro annual membership (including 7-days free trial) to iOS readers. To redeem the coupon, visit the link. Click PRO in the top-right corner of the Unfold app to sign up, log in with Squarespace, and get started creating!

*Coupon only valid for new members to Unfold. The coupon applies to the first Unfold Pro annual payment, but not future recurring payments. It cannot be used to any previous purchases, subscription upgrades or combined with any other offers.

Contact Us Today - (314) 433-5453

Scroll to Top